Yesterday I was in Sydney for the launch of the Diabetes Australia and the Commonwealth Bank of Australia (CBA) Partnership. It was big. Over eighty people gathered to hear about the details of this milestone partnership, including CBA’s very own CEO, Ian Narev.
It’s big because not only is this the largest partnership that Diabetes Australia has secured on a national scale, but because we have been working for a number of months to make this a reality. This partnership will bring opportunities for Diabetes Australia; from connecting with Commonwealth Bank of Australia customers; to potentially incorporating a health and wellbeing program into their employee benefit scheme; and building our brand recognition to strengthen our messages.
A particularly exciting element of the partnership is our involvement in the Executive Manager Talent Program (EMTP). The program involves 36 key Executive Managers from multiple Commonwealth Bank divisions, who will apply their diverse skills and expertise to develop strategies for a selected community focused organisation – this year, it’s us!
The diabetes epidemic is one of global proportions and, as an organisation, we must continue to lead the efforts to tackle the burden of diabetes in new and developing ways. The reality is that we cannot do this alone. The EMTP launch was yesterday and I am extremely excited by the talent that will be working for our cause and the possibilities they will present to us next year. Having such a diverse team of experts thinking about new opportunities and developing a strategy will strengthen the foundations of Diabetes Australia and help to secure a brighter future for diabetes.
A highlight of the day was listening to Ian Narev speak about the values of leadership and integrity. He shared personal stories of his own leadership journey which took a dramatic change in direction when simply asked ‘Do you love your job?’ His story stressed the fundamental principles of passion, continuous professional growth, being true to your instincts, and the importance of having fun throughout your career.
A particularly interesting point was made around the concept of “followership” – people are not led, they follow. Understanding the different strengths and styles within your team to inspire following, rather than leading without reflection, is something I will endeavour to replicate in my own leadership style.
The partnership is also significant for DA–Vic in many ways too. DA–Vic will benefit from state-based activities and heightened recognition for the brand and cause. To top it off, we have received a significant donation to support diabetes and enable the delivery of more diabetes education and awareness programs.
Overall, this is an exhilarating time for diabetes at a national and state level and I am proud to be part of it.
If you have any questions or feedback about the partnership please leave your comments below.
Michael Goldman is Deputy Chief Executive Officer at Diabetes Australia – Vic. You can follow him on Twitter @MGoldman_ the thoughts and opinions expressed in this blog are his own.